Brett Jacobson – Scott USA
Tell us about the sponsorship program at Scott USA:
Scott USA has one of the largest goggle-support programs in the nation, from amateurs to top level pros. We try and put together a program that hits everyone and we love helping some of the younger riders. We accept applications from September 1st to the end of year and have support programs available for amateurs all the way up to top pros like Chad Reed.
How does your program work for riders from all over the nation? It seems like you have riders from New England to California and everywhere in between.
You bet, we have riders from every state in the country and with programs like SponsorHouse it’s easy for us to identify riders from everywhere who are a good fit to help us promote our brand. The only challenge is getting product to all our riders in all these regions quickly sometimes.
How has the Internet changed the way you manage your sponsorship program?
The Internet is great because of all the networking capabilities we have and how we can communicate with a large group of riders very easily where that just wasn’t possible before. We’re able to streamline the huge amount of orders we receive just before each of the nationals, which helps us make sure all our riders get the support they need and have no worries once they get to the track. It’s also really nice that we can effectively promote our products all year long, rather than just having announcements once a year. When it comes time to managing applications it’s really nice because they can organize all their results, photos, and videos in one spot for me to quickly review. Sometimes the mailed in ones are incomplete or only have one photo, which makes it harder for us to identify the talent.
What information do you look for in rider resumes?
We like to see results for the past two seasons and future events they plan to attend as well as some photos and videos of their riding and equipment.
What do you look for in your sponsored riders?
A great family support structure is really important because riders can’t get to the professional level without it. Dedication is also very critical, as well as results.
Who are some of your top amateur and pro riders?
We’ve got a bunch of great riders from Justin Barcia and Jason Anderson to pros like Ryan Villopoto, Chad Reed and even some of our privateers who have been doing really well like Gavin Gracyk. We have so many that it’s hard to name them all, since there are a bunch of riders who are just doing great right now.
What types of expectations do you have of your sponsored riders?
Our requirements are pretty simple. Represent us in a professional manner, run our stickers on your helmet and on your bike and keep your equipment clean. That’s about as much as riders can do to help us promote our products and that’s what we like to see.
What do you think is important for riders to understand about sponsorship?
It’s really important for them to understand that there are a ton of really dedicated racers out there and it really just isn’t possible for us to give everyone everything. We do our best to support the weekend warrior all the way up to the national pros chasing the factory ride.
How can people get in touch with you for sponsorship this fall?
They can visit our profile on SponsorHouse and submit their applications online or visit our website for additional instructions and information about our program.
Go back to the Sponsor Resources