Utopia® Optics was born on the streets of Los Angeles and Venice Beach, California. In 1998, the founders of Utopia® set out to create a unique brand of eyewear geared towards the lifestyles of action sports athletes. An unrelentless drive for success has propelled Utopia® Optics into one of the fastest growing action sports companies in the world today.

The people behind Utopia® are as core as it gets. Most of us truly live the lifestyle. We surf, skate, ride, or race every chance we get. Utopia’s® market targets primarily surf, snow, skate, and motocross enthusiasts. We sponsor many top-ranked action sports athletes who are respected and highly influential in their sport.