It’s a mantra S.D.G. founder and president Jerome Mel lives by. As a budding extreme sports athlete in Southern California, he inscribed it on his favorite gear for inspiration, and in 1991 it seemed like a natural name for the company he was about to launch.

Jerome’s first product was a seat made specifically for mountain bikers, replacing the delicate leather used by traditional European seat makers with a super-tough and light weight material known as “kevlar”. Operating from a small factory in Southern California (a place they still call home), S.D.G. crafted unique, high-quality seats by hand, slowly carving out a niche among the mountain bike cognescenti. During the mid 1990’s S.D.G. introduced some of the best-loved, lightest weight saddles, featuring super-light foams, and distinctively stitched covers. Many have become “classics”, and some, like the Bel Air, Satellite and Slim Jim, are still in production. By the end of the ‘90’s S.D.G. seats were standard equipment on most top-shelf mountain bikes.

As the seeds of the Freeride movement germinated, Jerome created the Grand Prix, a seat recently lauded by the media as “King of All Freeride Saddles”. As riding became more and more extreme, Jerome saw that traditional rail design, over 100 years old, needed an update. Integrating a single fiber composite base and clamping area, the I-Beam System eliminates bent and popped rails on bicycle seats forever, while simultaneously shedding ounces off the bike. The newest generation I-Beam seat post features a 15-second install/adjust, using a single, easy-access bolt. Seat angle adjustment is virtually unlimited, and there’s more than twice the fore/aft travel of any other seat. Today, many of the world’s top cyclists, in all categories, are winning on I-Beam.