FOR IMMEDIATE RELEASE
Pretty Tough LLC, an active lifestyle brand based in Southern California, has announced the formation of its Pretty Tough Team, a sponsorship program for female athletes in the action, cycling, motor, team and endurance sports arenas.

The company will initially offer sponsorships in select product categories including apparel and marketing services. Athletes involved in marketing services will help promote prettytough.com, the premiere website for female athletes. The site provides a database of thousands of sports camps, leagues and clinics, motivational and training tips, lifestyle features, an events calendar and sports trivia as well as Pretty Tough products such as spa-quality body care and a sports-themed greeting card line.

“Pretty Tough athletes have attitude”, says company co-founder Jane Schonberger, “They look good, play tough, have personality plus and know how to promote and talk about our Website and products to friends, family and fellow athletes.”

The company will offer two different levels of sponsorship, based on the athlete’s level of performance and seriousness within their sport: Friend (Rookie/Grom/Rising Star) and Team Rider (Competitor). Depending on the level of sponsorship, selected athletes will receive free product, deep discounts and marketing opportunities including exposure on the Pretty Tough website and product shoots. The company is committed to promoting and developing positive self images for young women throughout the country. “It’s a great opportunity to be part of a cool fast-growing company that wants to help female athletes develop and grow”, adds Schonberger. “If you’ve got attitude, fit the Pretty Tough profile, and think you’ve got what it takes, contact us.”

Prettytough.com receives over 500,000 hits a month from teens and young women searching for unique content and goods that reflect their active lifestyles. With great attitude that reinforces their strength, stamina and spirit, Pretty Tough dares young women to dream. A fiction book series is being launched in Spring 2007 with Razorbill Books, a division of Putnam Penguin.

Based in Studio City, California, Pretty Tough LLC was founded by Jane Schonberger, a product development and marketing executive, and George Morency, an award-winning producer and coach. Both are former Disney executives who are raising two sports-loving daughters. The company’s mission is to help young female athletes develop their beauty and power through sports.

R U Pretty Tough? For more information on Pretty Tough Team sponsorship contact the company at team@prettytough.com.