Company Background:

Pretty Tough is a fast-growing active lifestyle brand that caters to teens and young women involved in competitive, recreational, and life sports. Pretty Tough girls can out-run, out-dig, out-shred and out-last anybody they're up against. They're fun, fearless AND feminine. Prettytough.com is the premiere website for female athletes. The site provides a variety of tools and resources including training and health tips, a database of over 6000 sports programs, lifestyle features, an event calendar, and much more. Our mission is to help girls and young women find their beauty and power through sports. To further extend the brand, we’ve introduced a line of health and beauty products, signed a multi-book deal with Penguin (first book comes out August 2007) and are introducing a line of apparel and accessories in Spring 2007. We are sponsoring a Pretty Tough Team of up-and-coming female athletes across several sports to help spread the word.