With fifteen years of business under their belt, No Fear has set out to change the face of the surf, wake, motocross, and freestyle motocross industries. Though they have always taken their involvement in the action sports industry seriously, drastic changes in business operations are allowing them to rebel against the profit-hungry trends of their competitors more than ever. Whether this adjustment is considered a rebirth, reorganization, or change in business philosophy, it is evident that No Fear is geared toward people, not business.
Despite No Fear's dodging of the retail mentality, they seek to meet customer demand through their online and retail stores, while operating both entities in a method that remains loyal to their retailers. Industry involvement and direct relationships between commercial sales and the No Fear team makes it possible to maintain the industry-first philosophy, keep up with changes in every arena, and continually create the latest merch for No Fear riders and customers.
In order to fully support surf, wake, motocross, and freestyle motocross, the No Fear team not only sponsors action sports events and riders, but also breaks conventional corporate rules by showing up and experiencing the action alongside their team. Footage and updated event coverage is a website focal point, with the purpose of providing riders the maximum exposure they deserve, as well as feeding the passion of action sports fans.
"We're a different company, so people have to get over their ideas of who they think we are," said Britt Galland. "No Fear is a company committed to furthering the industry at the grassroots level, which means supporting not just professionals, but the amateurs that are the foundation of this industry."