We like to get the guys together and do some photo sessions for our rides. Its lots of fun and we get lots of great material for promoting the brand and creating graphics for our apparel line.

Lately we have been embracing this theme of “Bring the Rukus”. Its become the team motto. Its on the jerseys and stickers too. Well this weekend we brought on too much rukus. Seriously.

We wanted to get some urban stuff going on, especially since we are based in Los Angeles. I mean really, its a mecca of street style and plenty of man made places to get some great shots, sweet jumps and all that…

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