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AXO is pleased to announce that it has entered an agreement with the prestigious streetwear label 55DSL. AXO’s 30-year heritage in the off-road field along with the inventiveness and creativity of spinoff brand 55DSL, part of Only the Brave group (Diesel),makes for a winning combination and guaranteed success. The cooperation will give birth to a limited edition Motocross gear line. The line comprises helmets, goggles, sweaters, pants and gloves, and will be available in limited quantities in the best motorbike dealerships worldwide as of January 2009. A large-scale advertising campaign will accompany the collection, which will also be on display at 55DSL flagship stores across the globe. “We are both important international companies who are tied to the worlds of youth and sport, so this was a natural and spontaneous collaboration,” says Andrea Rosso, creative director of 55DSL. “Both our target market, ranging from 18-30 years, and our core values are in line with those of AXO. The resulting collection is testament to this symbiotic relationship.” “The line is a mix of street style and retro inspiration, with technical features traditionally to be found on AXO products,” explains Alessandra Zago, President of AXO America. “We are breathing fresh air into the world of Motocross and distinguishing ourselves as trendsetters by establishing a collaboration with a prestigious international brand. The off-road industry has never seen this before and we are proud to be the first to orchestrate it.”
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