INT// Jarrett Austin from Factory Backing
Company: Factory Backing
Athlete Support Manager: Jarrett Austin
Accepting Sponsorship: 8/1 to 10/31
Sports: All Sports
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Tell Us About Your Sponsorship Program
Factory Backing has a great racer support program for the motocross industry offering discounts on all our products. It doesn't stop there though. Since we make custom decals we can offer services to all sports programs to offer ways to identify yourself and your sponsors.
We look for all types of athletes and offer sponsorships for entry level all the way to top professional athletes. We always look for riders that represent our company with a positive attitude and represent us well in there sponsorship term. Since we have a program for friends and family discounts on our products we look for riders to refer us business.
Is there anything unique about your program? Why would someone want to be a part of it?
Here at Factory Backing we make sure your order is shipped within 1-5 days depending on what is ordered. Most sponsored riders need product fast, and that is what we do. We have been making decals for the Motocross industry for 5 years and we have great quality materials that make riders demands. We offer many levels of discounts and we also help promote top athletes in our current running magazine ads and web ads. We help out from beginners to Pro's so check us out!
What do you look for in a sponsored athlete or team?
Factory Backing always looks for great performance in results along with how the rider will help our company in our investment by sponsoring them. The more info in there profile that tells us about themselves helps a great deal.
What is the most important information for someone to include in their application?
Results! Results are one of the most important factors in a profile along with pictures. results help us determine what level of sponsorship to give and pictures help us see how the athlete will represent our products.
What is the most important thing for people to understand about sponsorship?
Loyalty is one of the most important things when being sponsored. Many riders sometimes have 10 of the same types of companies they are sponsored by! It's not a contest to have the most sponsors, it's about being loyal to that category you have a sponsorship with. Do research on a company before getting into a contract with them so you know that is the company you want to be with. We have riders that joined through us on SponsorHouse from day 1 and are still with us. It meens a lot to us and the rider. We often help guys out more the longer they are with us just because of the great relations we have made with them. Loyalty is key instead of jumping around and then asking to come back.
Every company has a different method for how often they review applications. Do you have a methodology or schedule?
We look through resumes daily but sometimes it can take up to 4 weeks for a response. This is because at the start of the season we have to allocate spots for riders and keep things open until we hear your response back.
Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how?
The internet has helped us out a lot in sponsorship. By using Sponsorhouse we can pull your profile up and see who we are talking to and it is a great help by not having a file cabinet jammed with Paper resumes! We quit accepting mailed in resumes because keeping track of riders that way was not organized.
Tell us about your newest or most exciting product for this / next year:
This year we have added many new style of pre printed backgrounds and we now have 20 styles to choose from and to customize. We also have great materials that are only of the finest for the motocross cummunity and other sports markets. Check it out at www.factorybacking.com