Justin Scullen from Slednecks
Company Name: Slednecks
Athlete Support Manager: Justin Scullen
Accepting Sponsorship: 9/1 to 12/31
Sports: Snowmobile, Motocross, Snowboard, Ski
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Tell us about your sponsorship program:
It's a grass roots discount program for amateur and professional athletes.
We keep our eyes out for worthy up and coming athletes that get the purpose behind sponsorship and representation.
Is there anything unique about your program? Why would someone want to be a part of it?
Slednecks is one of a kind in the snowmobile industry and is stepping outside the box into a wider range of action sports.
The plan is to make our page cooler and the program more solid ASAP....as resources permit.
What do you look for in a sponsored athlete or team?
We look for a positive, professional attitude, and the more results the better.
Do they know how to represent? Do they fully understand the concept of why companies sponsor athletes? (Not just to put stickers on, and wear a shirt.)
What is the most important information for someone to include in their application?
First: Results, results, and more results. What has the athlete done?
Second: Good footage and good pics.
Third: Presentation. It's important to see that they have put some effort into their SH Resume page.
Fourth: Ambition. What are their plans? ....then they actually have to follow through.
What is the most important thing for people to understand about sponsorship?
Sponsorship is about being a promoter of self and company. Sponsorship is about being a representative and an ambassador for a company. Sponsored athletes must endorse and promote the companies products in a positive and professional matter at all times. In the big picture this goes above and beyond sticker placement.
Athletes must create the spotlights for themselves, and put themselves in it. Companies want these guys.
Most kids just want free stickers, and think that after they placed the sticker(s) their job is done.
Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how?
This site has enabled us to make connections with a couple of very worthy athletes. Previously we had no "grass roots" program. Only the elite "A" team.
Tell us about your newest or most exciting product for this / next year:
Moto gear! We've got some prototype moto gear in the works right now. Scheduled to release Summer 09.