Come check out Nema's line of race inspired gear a the Consumer Demo Day, located in Southridge Park, Fontana, California! Obviously our clothes won't be available for demo, but we'll be on hand to display our line of all mountain ridewear as well as our NEW "Podium" DH Kit!

SouthridgeUSA presents:

Consumer Bike Demo Days

DATE: Oct 13 &14 - Fontana

TIME: 9 a.m. to 4 p.m.

Come out & test ride the latest and greatest bikes for '08

This event will be FREE to the public (shuttle services for downhill will be available for $5 dollars all day).

Nema International opens it's doors to athlete, team & event sponsorship. Athletes ranging from amateur to professional are encouraged to apply today!

Thanks to everyone for stopping by our booth at InterBike to check out the line! We had a HUUUUGE amount of intersest & positive feedback from everyone!

Ventura, California (March 21, 2007) NEMA International is pleased to announce the hiring of Jeremiah Dylan Dean as marketing director and team manager. Effective immediately, Jeremiah will be overseeing all marketing related functions including media relations, advertisement, and team management.

Jeremiah comes to NEMA with a wealth of marketing & team management experience in the action sports market. His passion for action sports, popular culture, and marketing make him a perfect fit for NEMA's growing presence. In addition, his editorial experience brings great media perspective to the NEMA team and will help us to broaden the reach of our industry leading action wear.

NEMA owner Erick Kozin, states, "We are very excited to have someone of Jeremiah's high caliber join NEMA. It further confirms that we are attracting the best in the business. His extensive background and his respect in the industry are really going to propel NEMA to the next level."

"I'm privileged to be a part of the NEMA team. I was ecstatic when Erick approached me to head up the marketing & team dept. This is going to be a great opportunity to help bring about a better "image" to the mountain bike world. A mix of function and fashion is what this sport needs! I've loved their shorts since day one & I know there's a bright future for NEMA," said Jeremiah

Jeremiah currently runs his own company "Dylan Dean Designs" – a full service custom paint shop, as well as being a highly renowned sports photographer – Dylan Dean Photography. In addition, he holds the position of bike team manager for Utopia Optics, where he has built a world-class mountain bike program. Jeremiah is a passionate cyclist, having raced on the national circuit for numerous years, and is devoted to the sport of mountain biking.

Kozin continues, "NEMA's comeback is going to be huge! I can't give away too many secrets, but everyone will be seeing a lot of NEMA this summer, and into 2008. Jeremiah, has been busy assembling a world-class team for this season, and they will all be an important part of the testing and design of the new products."

Marketing, advertising or sponsorship inquiries can be made by contact Jeremiah via email at jdd@nemabrand.com.

Ventura, California. (March 21, 2007) NEMA International, the originator of the mountain bike riding short, has been reborn! Under new ownership, NEMA will bring back many of their popular all-mountain riding apparel styles, as well as introduce new lines of clothing – fusing function and fashion for the mountain bike community.

Originally founded in the mid-90's, NEMA set out on a mission - to create a technical mountain bike specific short. After several hundred hours behind the sewing machine, NEMA crafted the first riding system - a system that bridged the inner liner to a durable nylon shell. In the years since, NEMA has continued to define the mountain bike apparel category, all the while staying true to the original goal... the product.

New NEMA owner, and former mountain bike racer, Erick Kozin states, "The most important thing, is that we are a rider-owned brand that will always be accessible to our customers. Whether they see us on the trails or call us on the phone, we will always be listening to our customers. A lot of what people can expect to see in stores, will be based on feedback from customers."

As NEMA revives & redesigns their line of apparel, they will initially return this summer with a limited collection in retail stores. Select models will include the Crown Jewel, Searcher, Jewel and Pivot shorts, as well as their Classic, Sonix and Apeks jerseys.

"I have always been a huge fan of NEMA products" asserts Kozin. "NEMA has always been known for their quality, and they were really the first company to make riding gear that was cool to wear on and off the bike."

On the horizon, NEMA plans to introduce new lines of riding apparel, including gloves and the highly anticipated downhill race kit, at this year's InterBike trade show in Las Vegas, NV.

For more information about NEMA International and their line of all-mountain performance apparel, visit their website at www.nemabrand.com or their MySpace site myspace.com/nemabrand.