Company Background:

Motive Boardwear aims to be the first truly responsible wake/skate/surf lifestyle apparel brand. Our products are made with organic and recycled material. Our graphics are not mere billboards for brand promotion; they actually convey a message.

Motive is for every day riders so it will be promoted by amateur riders not big name pro athletes or celebrities. It is time now to be true to ones’ self. Every one needs to pitch in and be responsible. The primacy of self-expression will not be denied. The moment will be lived to its fullest.

Each and every movement will be used to “Reverse the Damage” of centuries’ worth of neglect--the damage that has been done to our planet, our society, our lives. We project this theme through fresh and edgy graphics, the use of innovative techniques for embellishment and use eco friendly washes and treatments.

Products available in store and online Summer 2009!